Piccadilly launches a kids line

The famous Piccadilly footwear brand, operating on the market already for is 55 years, launches its first children’s line under the name For Girls. The collection focuses girls aged 3-12 years, in shoes ranging size 25 to 32.

According to Cristine Grings, director of marketing, the objective of the children’s line is to offer the kids anatomical products that provide comfort and beauty at all times. "The mother will be able to offer to her daughter a product she trusts in comfort and quality”, which has already been tested and approved," she says.