Couromoda Pre-Collections

Pre-Collections Couromoda is a new service Couromoda and operate as an extension of the fair. This is a closed forum of industry and retailing, the collection of footwear companies exhibiting at Couromoda and buyers and owners of the largest chains of 150 stores in Brazil.

The first edition will take place from November 23 to 25, 2010, at the Hotel Holiday Inn, in the city of São Paulo. During these three days, the manufacturers will ask the opinion of retailers about their new collections, fixing modeling details that will be taken to Couromoda 2011. It will also be a time for pre-programming the collections for delivery in January/February and pre-sale for short-term replacements (December/January), that will meet the needs of the big retail chains large retail networks.

Date: November 23 to 25, 2010 Location: Holiday Inn Parque Anhembi, São Paulo, Brazil Concept: Finishing collections and pre-sale. It resembles the showroom concept , where the exhibitors will host their main clients privately. Not to be mixed up with a trade fair, as Couromoda, where exhibitors do, in a comprehensive and complete form, their launchings for the Brazilian and world markets. Who participates: exclusively footwear exhibitors at Couromoda 2011. Who visits: Held with the profile of a closed convention, the event is the exclusive to the 150 leading footwear stores in the country, with retailers staying at the hotel venue, with personal and non-transferable invitations to the high decision maker retailers, whose travel and hotel accommodation expenses will be covered by Couromoda and the 130 partner industries. The event is not opened to the public. Organization: Couromoda will be the sole organizer and will coordinate the selection of exhibitors, invitations to the retailers, issuing airline tickets and retailers accommodation, setting up the guestrooms for the presentation of the collections and general details.