Vulcabras/Azaleia will sponsor
the transmission of World Cup

Vulcabras/Azaleia signed with Globo TV Chain - one of the most important communication channels of Brazil - the biggest communication deal of the Brazilian footwear industry in recent years. The broadcast sponsorship of the World Cup in South Africa involves R$ 81.8 million. Over one thousand commercials will be inserted in top programs and during the times of leading audience; moreover one billion insertions will be placed in the portal Globo.com and in related pages.

The estimate is that the commercials of the Olympikus brand will be seen by some 180 million spectators watching the Globo Network during the event. “This a phenomenal event, something spectacular, that will bring very significant sales results for the company and for the footwear retailers”, states Pedro Bartelle, marketing director of the company.